Want to reach more people at your next event?
Your event doesn’t need to be confined to the walls of your event space. Using the right tools and technology, you can grow your next event so that it reaches people all across the country… and even the world!
The trick is to get people involved and engaged online. Here’s how to do it.
Choose the right webcast technology
Running a webcast of your event is the perfect way to encourage people who are unable to attend your event in person to get involved. Webcast technology can be incorporated into your event plan from the very beginning of your planning process. To make sure your online guests feel involved on the day, prioritise your webcast just as you would prioritise choosing your event space, organising your seating plan and planning your guest list. To really embrace your online guests on they day, consider having your MC and speakers address them directly.
A great AV team like AVPartners will use state-of-the-art technology to put the guest experience first. AVPartners will also step you through the planning process and ensure that your webcast is set up in a way that allows people from anywhere in the world to attend.
Use live polling
Live polling is a great way to engage with your online audience on the day of your event. It can be used during your Q&A session or anytime throughout the event to keep your guests from around the country and globe interested and involved.
Use an event app
Using an event app can strengthen the involvement and engagement of your online event guests. Apps like Whova and Grupio can keep your attendees up-to-date with your event agenda and special event announcements. Some apps even offer surveys and contests to engage online attendees as well as networking capabilities to help your online guests socialise with each other.
Create an event hashtag
Using a hashtag is a simple way to encourage online conversation about your event. A hashtag that is exclusive to your event can help you to build brand awareness with the people that matter by igniting discussion about your event across social media.
Make an event video
Using the right video technology can really bring your event to life online. By choosing a team of experts to create your event video, you can build a buzz around your brand and build anticipation for the next time your event is held. Sharing an event video online is also a great way to display the experience of your event with people in other cities and countries.
Share your event on social media
Social media is the perfect tool to create a buzz before, after and during your event. Social media is global in nature so using it gives you the ability to reach people far and wide. Leading up to the event, social media can be used to share content that builds anticipation for the event to attract online attendees. Posting live video snippets and images during the event is a great way to include people online. Sharing some highlights after the event is a great way to build buzz for the next time you run your event.
Contact us today to set up video and webcast technology at your next event.