At AVPartners, we live and breathe events. We know events offer an exciting opportunity to engage your customers or clients in a truly unique way. There are a number of reasons for your business or brand to hold events, and keep them in your marketing budget.
However, it is also a good idea to consider the types of events you have in your marketing plan. Are they worthwhile from a business point of view, or do they need a little refreshing?
Here are the some of the types of events you should consider including in your marketing plan for your business to get the most out of the year ahead:
Launch parties
If you’re launching a new product or service, a launch event is a great way to showcase your new or upgraded offering to a captive audience.
While the product or service is the reason for the event, a launch party is also a great time to meet and greet your stakeholders and customers, and answer their questions in person. There’s so much scope with launch events to really make an impact and have fun, such as styling the event, offering demonstrations and running competitions.
Client or customer focused events
Sometimes simple things like thanking your clients or customers for their patronage goes a long way to strengthening those relationships; maintaining loyalty and encouraging excitement in your business or brand. You can also use the event as an opportunity to introduce guests to your other products or services, further build your business’ profile or add value by facilitating networking opportunities. If your business is a not-for-profit, you could also use events like these for fundraising.
Employee focused events
Your employees are your gold – without them you have no business. So it makes sense to treat them right and keep them happy, yes? When people feel appreciated, it helps to motivate them and increases their loyalty to your business. Employee events give everyone in your business a chance to mingle and bond in a more casual setting than the workplace which fosters positive relationships between colleagues and builds a great company culture. Popular employee events include team building events, cocktail and dancing events, or even weekend trips away! At AVPartners we organise regular team events and believe we are stronger and more in tune because of it.
Events are a powerful tool for your business’ marketing strategy, so make sure you consider how each event type fits into your marketing plan. Then, give us a call so we can help you organise the event and impress your guests!