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How colours can create atmosphere at your event

When deciding on the styling for your event, it’s important to consider the role that colours play in creating atmosphere. The colours you choose, be it for your decor or your lighting, say a lot about your event message, brand, and theme. Colours can leave your guests with an even deeper appreciation of your event.

Colours can stimulate many different reactions in people, so it’s a good idea to plan ahead, incorporate a bit of thought into your visual element choices and ensure that your colours suit the event type.

You can use certain colours to create atmosphere by:

Using warm, light colours

Warm and light colours such as red, yellow, orange or a combination thereof, can help create a relaxing vibe as they remind people of warm weather and positivity. These colour combinations are great for when you want to encourage interaction and communication between people.

Using cooler colours

Cool colours such as blue, green and purple can make people feel calmer and are somewhat soothing. These colour combinations are used for a lot of awards or gala dinners and tend to give a professional but harmonious vibe.

Using dark colours

Dark colours such as black or navy can create a sophisticated feel at your event, and might help to entice guests to dance. Darker colours are often used for black tie events and can go well with splashes of colour or white, to give some contrast.

Using bright colours

Bright colours include a mixture of warm and cool colours in vibrant tones such as neon. You can use bright colours in your lighting displays to showcase exciting elements, which will easily evoke a fun, party mood from your guests.

As with most event styling options, our colour choices will depend on what you are pairing them with. If you need some help deciding on colours for your next event, contact us today!

How to improve brand exposure at your event

Regardless of the type of business you are in, holding an event can be a great way to improve brand awareness and get some attention on your message. Whether it’s a holiday party, an awards night, a launch or a fundraiser, holding an event gives you personal interaction with your guests and can work wonders for brand exposure.

Here are some ideas on how you can improve brand exposure at your next event:

Use subtle brand placement

From having your logo printed on napkins, to making special drinks with you brand colours, to using lighting techniques to blanket the room in your brand colours, the options for brand exposure and a unique event experience are endless.

Give guests a gift

You might want to offer a promotional bag for guests to take home with them, as these branded gifts can be a great way to say thank you and leave your guests feeling spoilt by your brand.

Create an event website

You don’t necessarily need a specific website for your event depending on its size, but you should at least have a dedicated event page on your website that is updated regularly. Not only will this ensure that people have the most up-to-date information regarding the event, but a decent webpage can speak volumes when it comes to brand perception. You can also use the page for photos after the event.

Use social media and an event hashtag

You can use your social media channels leading up to, during, and after the event to create a buzz, build brand exposure and keep the excitement going.
Before the event, use social media to tell people about the exciting things they can expect at the event. During the event you can post updates and photos, and afterwards you can use it to keep your event’s message and your brand in front of people. Creating an event hashtag is important so that you can engage people, and if they are searching for your event, they can find all posts under that hashtag, for example #AVPfundraiser2016
Incorporate audiovisual technology

There are so many different ways you can use audiovisual technology to increase your event’s wow-factor. At AVPartners, we can use lighting techniques to project patterns or your logo on the walls and floor, along with using your brand colours in a variety of ways.

You could also have a digital social media screen where your guest’s social media posts get chosen to appear on the screen. This encourages people to post more social media updates at the event in the hope that their post will be shown.

Have an event photographer

Having a photographer at the event is a no-brainer, as you will want to have the guests and their enjoyment captured. You can add the photos to the event’s website or page, and this will encourage people to visit the website after the event to see the photos of themselves. If you allow them to download the photo, you could have it watermarked with your logo so they can remember your brand positively.

If you’d like us to help build your brand exposure at your next event, contact us today!

How long does it take to plan an event?

Planning events takes a lot of organisation, effort and time. It’s best to start as early as possible and give yourself a checklist so you don’t miss important elements. Lists and spreadsheets will become your best friends. Always make sure you have contingency plans in place for things like unexpected weather or a speaker not being able to present.

Below is a general timeline of some common event tasks that may help you plan your next event. Remember that every event is different, even those held at the same venue, so it’s important to work out a plan that suits your needs.

6-12 months before the event

  • Establish the event goals and objectives
  • Select a date and choose a venue
  • Get cost estimates and create a budget
  • Identify speakers and/or entertainers
  • Seek out and contact sponsors or partners for the event

3-6 months before the event

  • Promote the event through the appropriate channels; for e.g. social media, radio, TV, newspapers
  • Establish the audiovisual plan and equipment needed with your AV provider
  • Finalise arrangements for speakers and/or entertainers
  • Confirm if the venue requires any permits and confirm access for guests such as parking

2 months before the event

  • Send reminders to the attendee list
  • Follow up with sponsors or event partners
  • Release announcements about VIPs or keynote speakers to the media

1 week before the event

  • Do a final registration check of names
  • Brief your team and volunteers about their event duties
  • Finalise the seating plan
  • Inform the caterer of final numbers
  • Make copies of any speeches, videos or presentations
  • Identify where photo opps and interview opportunities will be

1 day before the event

  • Ensure all signage is in place
  • Do an audiovisual test
  • Ensure registration and guest tables are prepared or decorated
  • Ensure all promotional items or gifts are on site

The day of the event

  • Have copies of all important documents, phone numbers, information and seating charts for the event team
  • Ensure the event is running to plan and manage any issues as they arise
  • Enjoy the event and the work you have put into it!

After the event

  • Send thank you notes or emails to attendees and sponsors
  • Post event photos on social media
  • Conduct a post event evaluation to assess the event’s success against your initial goals and objectives

Your event will be much more complex than this snapshot alone. We recommend creating a project plan to ensure transparency on all tasks and to ensure they are completed on time.

Need advice on the timing of AV or staging tasks for your event? Contact us.

Predictions for event trends in 2016

Wish you knew what was around the corner for event planning? The next big thing to captivate your guests?

While there is no magic ball to tell us the future, we can offer some insight into what lies ahead in the events industry, based on what is happening around the world and emerging technologies.

Some of our predictions for event trends in 2016 are:

An increased use of event apps – while event apps aren’t new technology, they have been building momentum and clients have seen the overwhelming benefit of their use with attendees.

Virtual reality & augmented reality – this includes the use of 360 degree video and photos for mobile devices; really wowing attendees!

iBeacon technology and wearables – smart watches, wrist bands, name badges, smart goggles/glasses and lanyards will become a bigger part of events.

Bespoke pop-up concept events – this refers to customised events created for unique locations.

“Experience” based events – creating unique memorable experiences to engage audiences will become more popular this year.

A shift to mobile devices instead of laptops – this makes event communication much more portable and accessible.

Periscope app – this app is a live streaming video platform for mobile devices and integrates with social media platforms such as Twitter.

LED video wall panels – again not new technology, however we will see an increased demand in LED video wall panels for screen content and virtual backdrop effects.

How to hold an outdoor event

The warmer weather is upon us and that means one thing – outdoor events! Outdoor events provide a unique backdrop and freshness for your event. You can get really creative when leveraging the character of the outdoors and you usually have a lot more space to work with than when planning an indoor event.

However, while exciting, the outdoors does present a new set of challenges when it comes to planning and executing a successful event. Here are some of our tips so you can get the most out of the open-air event experience:

Make sure your event is suitable for the outdoors – not every event will work outside, such as a lengthy seminar, so don’t just hold it outside for the sake of it. Is vision required for the dinner, some outdoor venues may be difficult to use a projector and screen due to wind, consider LCD screens or an LED wall.

Choose a venue or location – consider if the venue or location is already equipped for events. Consider whether there are amenities, access to power or any undercover areas, and also how easy it will be to get in and out of the area for loading in and out. Also, if needed, make sure you get permits and check for noise restrictions.

Ensure the comfort of guests – consider where guests will sit, how easy it will be to access drinks, food and any amenities, and if it is likely to be a hot summer’s day, what shade will you provide? If it is a cooler night event, can the venue provide gas heaters?

Organise the lighting and sound – just because an event is outdoors, doesn’t mean you have to miss out on any of the lighting and sound effects available to indoor events. Not only should you have lights for safety, to mark pathways or exits, but you can also get creative with event lighting and sound. Often, lighting can be complement or replace decorations.  Sound sets an ambience that guests will be talking about for weeks to come! The important thing is to work with an AV provider with experience working on outdoor events. They will understand how to mix sound in an outdoor space, what technology to use and which lighting effects to choose. For night events it is also important to consider general area wash, will there be enough light for people to see? How will it be evenly distributed over the venue and will it set the ambiance you desire?

Check for pests – it’s always a good idea to make sure you know what pests could be around the area, and if needed, organise a pest exterminator prior to the event.

Watch the weather – have a backup plan in case the weather turns on the day of the event, and also keep an eye on the wind, making sure to secure anything loose. It is likely the wet weather call will need to be made early in the day. It may be sunny at the time but with a forecast for storms. With enough time an experienced event team will likely be able to transform an indoor venue to a similar style. If you leave the call until mid afternoon there is only so much they have the time to do.

Outdoor events are a fantastic option and present guests with a change of scenery from what they are used to.

Need help with the AV at your outdoor event? Contact us.

How to expect the unexpected at your event

Planning an event can be both exciting and stressful. You need to make a great, lasting impression but you also need to be poised and ready to spring into action should something unexpected happen.

The best way to expect the unexpected at your event is to be prepared. As a general rule of event planning, it’s a good idea to checklist everything and double check items at different intervals leading up to your event. Give agendas and timelines out to everyone that could benefit from it.

On the day of the event, arrive early. This will give you extra time should something happen and need immediate attention. There’s no such thing as being over prepared when it comes to event planning!

Here are some of the common mishaps we see at events and how to address them:

Weather Issues

At RACV Royal Pines Resort, we hold many events outdoors so when doing so, it is vital you have a contingency plan for the weather as it can be unpredictable. Depending on your event type, this could be as simple as organising large umbrellas for some light rain, or it could mean moving your entire event indoors, away from bad weather.

Timing Challenges

Giving your event schedule some wiggle room will do wonders for the minor overlaps that tend to occur. Leaving a little room before and after scheduled items will give you the flexibility you need to ensure your entire event won’t run late.

Supplier Issues

You may have a supplier cancel at the last minute, or a supplier may have resourcing issues. The best thing you can do is to make sure you are in direct contact with them regularly. Arrive early on the day and ensure they have everything they need for their work to run smoothly. Have a list of backup suppliers ready in case the unexpected happens.

Technical Glitches

Technical glitches can happen at the most inconvenient times, usually right when someone is about to give an important speech!

To minimise the chance of technical glitches and ensure you can address any issues that do arise, always make sure you are using a professional and reputable AV provider. Make sure your AV technicians offer onsite support throughout your event, and that they also have their own contingency plans in place. This way, you will always feel secure knowing the show can go on.

Venue Climate Problems

The temperature at your venue sounds like a small concern but can have a huge impact on your guests’ experience at your event. If it’s possible it may be too cold or too hot, it may be wise to consider hiring extra equipment such as heaters or air con units to combat this issue. Make sure you have access to quickly change the temp on the system too should it become uncomfortable.

Medical Emergencies

Medical emergencies require fast reaction times and leadership. At a minimum you need to be aware of where the emergency exits, medical emergency kits, and fire extinguishers are located in your venue, ahead of your event.

Budget Issues

To ensure you don’t exceed your budget, it makes sense to keep an emergency fund. A lot of Plan B’s require extra funds at the last minute and if you have that available it just takes away so much stress and pressure.

No matter what, when faced with the unexpected at your event, react calmly and quickly. People will remember how well the issue was handled, or may not even realise there was a problem in the first place.

AVPartners is always prepared for the unexpected. To find out more or work with us, contact us today.

5 ways to engage your audience at an event

When it comes to holding an event, it’s no longer enough to assume ‘if you build it, they will come.’ How do you make sure your event stands out, engages your audience, and leaves a lasting impression?

Here are five ways to engage your audience before, during and after the event.

Release advance teaser content to promote your event

If people are more emotionally invested in your event before it even happens, they are more likely to enjoy it, and pass on positive feedback to others. Your event might be months away, but you can start the engagement now.

Providing a sneak peek of the setup or planning of your event can allow people to become more engaged and start the event buzz as early as possible. This could include sharing new technology, clips from speakers, or photos of the venue or space.

Encourage audience involvement during the event

By giving your audience ways to participate and interact, it can help keep their focus and attention on the presentation.

More and more events are incorporating interactive tools such as event apps, real time polling, surveys and messaging so presenters, sponsors and event organisers can open up the dialogue, share information, and receive and answer questions instantly.

Display social exchanges

Whether your event is online, offline or a mix of the two, the full power of social media should be leveraged to engage your audience and spread event coverage.

People love to be engaged and share thoughts and images in real time via social media, helping develop a deeper brand connection with your audience. A social media display wall is a great way to enable this behaviour.

We suggest setting up with an event hashtag so that your audience can easily tweet or post about the event and have their tweet or other posts displayed on the big screen at the event for all to see.

Do something unique

It’s no secret that your event needs to shake things up and be different to cut through the noise. Creating unique and personal event experiences is a great way to target your event audience authentically. Clever marketing ideas such as personalised invitations or fun, branded theatrics can set your event apart.

Creating a special experience during your event allows more engagement with your attendees and hopefully, a positive lasting impression.

Keep people talking after the event

People love to share and relive their highlights from events, so providing content that they can easily consume and share will keep engagement ticking over even after your event. Blog posts, videos, images and social media posts relating to the event experience are great ways to get attendees to interact with your brand long after the event is over.

Take your event to the next level with event styling

Event styling is one of the most impactful and cost-effective ways to add that wow factor to your event. At AVPartners we’ve helped create nearly every event theme or style you can think of – from the Oscars, to Great Gatsby, Moulin Rouge, Masquerade and many more.

Event styling incorporates furniture, decor, centrepieces and table layout, props, audiovisual and digital elements. It takes your guests on a journey, showcasing your theme, your branding and your ideas.

You want to make sure that your event is hitting the mark and delivering your desired event message to your guests. How can you be sure that your event will do this successfully?

Begin by confirming the reason for the event, and why you are gathering together. This is the message you want to get across. Think about the power of your message and how you can convey this to your guests.

Next you will want to look at what new, fresh ideas are available for your event, to impress, inspire and connect your guests. These days, event styling and theming draws heavily on technical production with content displayed on digital screens, unique lighting and other audiovisual elements creating a dynamic, immersive experience.

By combining traditional styling with bespoke ideas, themes and modern, digital options your event can really make an impact.

This article originally appeared at Business Events News.

What is a gobo?

Do you want to add that something special to your next event? Gobos are one of the most striking, versatile yet affordable lighting options.

A gobo is essentially a stencil cut out of glass or metal, that is then positioned between a spotlight and the area you want lit, creating a unique projected shape. The gobo can be made to project patterns, text, logos, and other special effects, which makes them a great option for promoting brands and products.

The projected imagery can be projected onto almost any surface, such as the dance floor, the stage or a prepared backdrop – instantly decorating and lighting the surface, transforming the space and promoting your event’s message.

Using gobos can help draw attention to an area of your event, highlight your brand, for sponsor recognition or to share a specific message. For example, gobos can be used at weddings to project bride and groom’s names or alternatively just their initials onto the dance floor or behind a bridal table.

However, they are more than just a decoration or improvement to the event setting. Because of the flexibility in design and impressive visual elements, they really help to set a mood and atmosphere at your event, which gives guests an even better experience and leaves them with a lasting impression of your message.

This article originally appeared at Business Events News.

What difference does lighting make at a corporate event?

Lighting is integral to creating the wow factor at your event. Creative use of the many available lighting technologies can transform the look and feel of an event by enhancing the space, creating a desired ambience in the room and supporting event themes. There are so many ways in which lighting can be used to make any event feel extraordinary!

Room effects and architectural lighting

The use of colour changing lights added with what we call “intelligent moving head fixtures” will dramatically alter the look and feel of any Ballroom or function space. Completely controllable via a lighting console, the lighting designer will usually program a number of different “looks” or “states” that they will then use at appropriate times throughout the event. This may include looks for walk-in/arrival, formalities, meal service, awards, party time, etc.

Band, entertainment and dance floor lighting

Intelligent moving head lighting is what is typically used to light most bands and dance floors these days. They have the ability to change colour, pattern, intensity, angle and direction. Again, these lights are controlled via a lighting console and a good lighting operator will alter the lights in tune with the beat of the music.

Performer lighting

Trapeze artists, stand-up comedians, magicians – whatever the artist – a follow-spot is typically the ideal light to ensure the performer is always lit, regardless of where they are on stage. A follow-spot is a manually operated light whereby the follow-spot operator simply points the light in the direction of the performer.

It sounds simple enough, however a good follow-spot operator will know when and how to fade the spot in and out at the appropriate time and speed. They’ll keep the spot steady and not bounce it around causing distraction to the audience and they will also control the actual size of the spotlight to ensure the artist is adequately lit (head to toe) during their performance. It’s not as easy as it sounds.

Stage lighting

Lighting technicians and designers prefer to use specifically manufactured lights to “spotlight” or “wash” areas, objects or people on the stage. Usually, profile spotlights are used to light a presenter behind a lectern or spot a banner hanging on a wall. These can be focused down to a very sharp edge if necessary. Fresnels (pronounced frennels) are used to wash an area of the stage. Some presenters prefer to walk the stage from side to side, engaging with their audience, rather than be stuck behind a lectern so in this instance, wash lighting of the whole stage area is a necessity.

Prop and theme lighting

Using the right lights to highlight props or styling elements within the room is imperative to ensuring the guests feel that wow factor throughout the evening. Coloured LED parcans are in most cases a suitable light to use in this instance. A quad colour will usually give the lighting designer enough colour mixing scope to light the item effectively and help bring the theme to life in the process.

Projected lighting

Projecting your company or an event sponsor’s logo through a light and onto a surface is a great way of providing that company or sponsor with additional exposure throughout the event. It’s an alternative to simply projecting their logo up on the screens via PowerPoint from a laptop to an LCD projector. When projecting these images through a light, we have the company logo turned into what we call a “gobo”. This is then installed into the lighting fixture and projected onto the surface or function space desired.

Pinspot lighting

Table pinspot lighting is a fantastic and impactful way of transforming your function space using lighting. Many premium venues around Australia will have intelligent pinspot lights installed in their Ballrooms which are then used to pinspot the guests tables within the rooms. The lighting operator will focus and program all pinspots prior the show time, giving them the ability to alter the table colours throughout the evening. This feature really does provide a huge wow factor for the guests in the room.

Lighting techniques

There are numerous techniques available to lighting designers for them to achieve a desired look. From up lighting and down lighting to spot lighting and back lighting. The technique used does make a difference to how the guests in the room see things so the designer will take this into consideration when first designing the show.

Lighting design makes all the difference at an event and there are endless possibilities to give your guests a unique experience. With such a wide range of lighting options and emerging technologies, there are always amazing new designs and sequences to wow guests.

Speak to your AV partner to discuss how to leverage lighting for an impactful event.