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Media Release – AVPartners launch ultra-wide LED screen at Sofitel Brisbane Event

The newly installed LED screen at Sofitel Brisbane Central was a highlight at the unveiling of the hotel’s rebranding event ‘Live the French Way’ on the 17th of July 2019. In-house audiovisual provider AVPartners completed an upgrade to the premier Brisbane hotel’s event technology in the lead-up to the rebranding. 

The technical upgrade was implemented throughout all meeting rooms and the ballroom. It included an LED lighting installation in the lobby which projects breathtaking slow-moving colour patterns onto the gorgeous glass atrium.

This stunning visual cue and the ballroom’s impressive LED screen take the five-star luxury venue to an unprecedented level in the delivery of their events. 

The massive 18m x 3.5m LED screen has the ability to be broken into a variety of smaller dimensions, right down to 18 individual 1m x 3.5m panels or to its full size sweeping across the entire ballroom.

Sofitel Brisbane 18m LED screen

In smaller dimensions the screen features high-end ‘plug and play’ technology. This technology and the sheer size of the screen provides Sofitel Brisbane Central with a competitive advantage to offer their high-end and corporate clients, and enables endless combinations for innovative branding concepts.

AVPartners’ Partner at Sofitel Brisbane Central, James List, says, “The scale of the screen is unique to the Sofitel and the clarity is mesmerising to experience.”

AVPartners Brendon Biffin and James List set out to create a seamless technical event experience for Sofitel Brisbane Central’s conference and event guests.

The 18m screen allows guests to be fully lit on stage during presentations

The technology has been tastefully integrated to complement the sophistication of the event spaces throughout the hotel. This thoughtful approach allows the team to link spaces and levels creating a feeling of cohesion in an event.

The launch party was the perfect opportunity for the AVPartners technical team and newly established Creative Media Department to showcase the state-of-the-art equipment, and for Sofitel Brisbane Central to present the new direction for the hotel; a blend of modern technology and luxurious French elegance.

About AVPartners 

AVPartners is an unrivalled provider of audiovisual services to premier conferencing and event venues in Australia. AVPartners innovative service offering delivers fully-integrated event solutions through superior technical production and audiovisual technology, tailored event design and styling, and teams of highly-skilled industry professionals. Visit www.avpartners.com today for more information.

How to plan a product launch event

A product launch is an event which promotes the launch of a company’s new product. A product launch will aim to introduce the new product to your target market, promote your brand, build brand awareness, boost customer loyalty and drive sales.

Here are a few simple steps for planning a product launch event.

  1. 1. Choose your venue

    When choosing your event venue, the size and location will depend on how many people you expect to attend, your target market and target location. Some additional factors to consider when choosing your venue should include decoration potential and audiovisual accessibility.

  2. 2. Find a food and beverages vendor

    Providing food at your event will provide a drawcard for potential attendees and will make the event more enjoyable for your guests. If the product you are launching is a type of food or beverage it’s important to ensure your product is the feature of the event and all other accompanying food and beverage products highlight your feature product. If you need to acquire an external vendor, considering a sponsorship partnership is a great way to offer food and beverages at a lower cost.

  3. 3. Decide on your theme and develop your event messaging

    Your launch product should be reflected in your theme, event messaging, decor and colour scheme. For a product launch event, the event messaging will reflect the launch product and should tie into your conversion goals for the product and event. Your event styling, including the colour of your decorations and event lighting, should echo the colour and aesthetics of your product. This will help reinforce the memory of your product for your event guests.

  4. 4. Get the word out

    Marketing and promotions are some of the most important components of a successful event. Prior to undergoing marketing activities for your event, it’s important to decide who you would like to attend your event as well as define your marketing objectives. Are you interested in getting media coverage for the event? If so, you might want to consider investing in some public relations for the event. Would you like the event to be invite only? If so, you will need to arrange invite distribution and RSVPs. A few effective ways to promote your event include through social media, event listing sites, pamphlets and flyers, and through media outlets in the lead up to the event.

If you would like some help planning your next event, talk to us today.