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How to make every event unique

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For event planners, it’s important to make each of your events unique in order to encourage re-attendance, make your events memorable and promote your event messaging. Here are a few ways you can make every event unique.

Use lighting strategically

Lighting can be used to set your colour scheme, create a certain mood, revitalise guests, bring your theme to life and draw attention to areas within your event space. When used strategically, lighting can breathe life into your event agenda and can impress your guests. To make your event unique through strategic lighting, it’s important to use state-of-the-art technology and work with a team of lighting experts.

Theme your event

Theming your events is one of the most obvious ways to create a unique experience for guests. A theme is an idea or concept behind your event which can be brought to life through your visual elements, invitations, agenda, marketing, dress code, food and entertainment. By promoting your theme through all aspects of your event, you can make each event experience feel unique for guests.

Prioritise your styling

Styling creates the look and feel of your event. Event styling incorporates furniture, decor, table layouts, props, audiovisual and digital elements. It is one of the most effective ways to set the atmosphere of your event. How would you like your guests to feel at your event? Your styling will help you facilitate a certain event experience to make the day unique.

Hire entertainment

Impressive entertainment can really set your event apart from the rest. By choosing entertainment based on your theme, you can make each event unique. Entertainment doesn’t need to be limited to a musical act. You might consider hiring comedians, puppeteers, magicians, dancers, trapeze artists, balloon artists or DJs.

Incorporate augmented or virtual reality

Augmented reality involves computer-generated interactive elements appearing in the real world, usually viewed through a smartphone, tablet or headset. Virtual reality is a computer-generated experience, most commonly created through the use of a headset, that makes the user feel like they are in a different world. Using technology to create an augmented or virtual reality experience can provide an opportunity to promote your event messaging and branding and can create an exciting and unique experience for your guests.

Work with AVPartners

Through unique styling and exceptional lighting, the AVPartners team can help you put on an event that will wow your guests. Unlike most audiovisual teams who work with different event spaces for each of their events, AVPartners are AV experts in their own venues. The team is able to utilise every aspect and capability of the event space and technology to bring your event to life.

If you would like help making your next event unique through styling and audiovisual production, contact AVPartners today.

How to choose the right venue for your event

Choosing the right venue for your event is crucial to its overall success.

Once you know the type of event you are planning, and how many guests you intend to invite, you will have an idea of the type of venue you’ll need. Be sure to also consider the theme and style of the event, and that the venue reflects this along with the guests expectations.

Once you’ve got the logistics sorted, you will be armed with enough information to start researching venues. When it comes to choosing a venue, consider the following:

Location

The event location needs to form the basis of your decision making. Make sure the location is accessible by transport and has good parking access, along with accommodation particularly if the event goes over a few days. Ensure that the venue is in a location that is sensible and accessible for the majority of your guests to get to, an element of excitement about the venue always helps too.

Catering

Food is such an important element to any event, so whether you choose to have canapes, a sit down meal, or a cocktail option, make sure the venue can offer what you want. Find out what specialties the chef can provide that can give your event a point of difference. Always ensure you have catered for any special dietary requirements of your guests too.

Atmosphere

How the venue or event space looks and feels is a big part of an event atmosphere, and the message you want to convey. If you want to impress guests at a gala dinner with modern decor and a sophisticated ambience, you will need to look at more contemporary venues.

Services and accessibility

Consider your event audience and who are you are targeting, be it families, corporates, or gender specific events, and try to pick a venue that would best support their needs or expectations. For example, families may need access to baby change rooms, or children’s entertainment and enough room for children to run around in, whereas corporates would be expecting an up-market bar service or cocktail party. Be sure to also consider the ease of access to the event space for anyone with special needs, this includes parking, distance to walk, amenities, and ramp access.

Size and capacity

Your expected guest numbers will give you a good idea about the size of venue or event space you should be looking for. Many venues have a selection of spaces of varying sizes, and it will also change based on the type of event you are having, for example a sit down or standing cocktail style event.

Technology access

Ensure that the venue will be able to handle the audiovisual requirements for your event. Many venues will have an in-house AV team, such as AVPartners, who are able to make your lighting, sound and visual ideas come to life! This might include anything from setting up a stage and microphone for speeches, to a colourful and brightly lit ballroom with your logo projected onto the walls.

Make sure you visit the venue personally to see it for yourself, and to put yourself in the shoes of your guests. At AVPartners we couldn’t be more excited to show event planners through our venues, and to let them experience our state of the art technology first hand.

Contact us today to see how our venues can make your event a success.

How to make your event stand out from the rest

Ever wonder how you can make a lasting impression on your event guests? How you can make your event memorable and stand out from the rest? The answer is relatively simple. Following a few steps to maximise convenience for your guests and to create the ‘wow’ factor will have attendees walking away with the experience firmly imprinted in their memory.

Here are a few ways to make your event stand out from the rest, for all the right reasons.

Define and amplify your event messaging

First things first, what is the purpose of your event? What would you like your guests to take away from your event? Your event messaging should be apparent prior to organising your event and should remain at the forefront of your planning process. Making sure your event messaging is not only clear to you and your team, but ensuring that your guests understand their role in the event and why they’re attending, will guarantee that they leave with something more than just a party favour. Amplification of your event messaging can be made through marketing and promotional efforts prior to your event and can be reinforced on the day through speeches, decorations and styling.

Simplify the ticket sales process

Ensuring ease of the ticket sales process is one of the most obvious however often understated components to the event planning process. At a time in which the majority of internet usage is utilised via mobile, ease of availability is increasingly important for event ticket sales. Maximised user experience through a mobile friendly ticket merchant is the first step to any successful event and will set the scene for a pleasant event experience.

Beautify your event space

What colour scheme will best reflect your event messaging? What type of centrepieces will wow your guests? Special consideration should go into all visual aspects of your event, big and small. Including customised lighting to match the theme or style of your event is a simple yet hugely effective way to make a difference to the overall look and feel.

Choose the right entertainment

Choosing event entertainment can mean the difference between a good and bad event. Choosing the right entertainment for your event will of course depend on your budget, however some considerations should be made prior to booking. It’s important to consider how your entertainment reflects your event messaging, how the entertainment suits the demographic of your guests, and how it enhances your event theme or style.

If you would like some more advice on how to make your event stand out from the rest, talk to us today.

5 things to consider when choosing entertainment for your event

Having entertainment at your event is a great way to make an impact on your guests. Providing unique forms of entertainment can ignite conversation about your event and boost brand awareness as a result. Depending on factors like theme, your industry, the size of your event and the age of guests, there are several options for event entertainment. Entertainment could range from comedians, puppeteers and magicians, to dancers, live music and DJs.

Here are a few things to consider when choosing entertainment for your event:

Know your audience

When choosing the entertainment for your event, it’s important to know your audience and have a broad understanding of what their interests might be. It might be a no brainer, but making sure the entertainment you choose is age appropriate and fitting for the style of your event is vital to its success. You’re not going to have a balloon artist at a conference for CEOs, just like you’re not going to hire Brazilian dancers for a children’s event.

Get the right price

It’s important to do research prior to booking your event entertainment. Once you’ve settled on the type of entertainment for your event, compare the prices of different acts to try to find the best value. If you’re willing to pay a little extra, make sure you’re getting your money’s worth for the right act.

Get some advice prior to booking

Doing research and speaking to people in your industry will help you to choose the right entertainment for your event. Word-of-mouth can be the best way to find the right entertainment. It can help take the guesswork out of choosing the right entertainment and reduce the risk of hiring a poor act.

Keep to the theme

If your event is themed, ensure that the entertainment you choose adheres to the theme. For example, if your event is circus themed, you might consider hiring a juggling act or a fire dancer and if your event is a masquerade, you might consider having a masquerade themed dance act. This will assist with the cohesiveness of your event and will help with the success of your event as a result.

Consider the size of your event

The type of entertainment you choose should vary depending on the size of your event. Consider having a more robust entertainment act for a larger event. This will often mean more complex audiovisual requirements to ensure that the entertainment will be seen and heard from every section of your event space.

If you would like some advice on choosing the right entertainment for your next event, contact us today.