What are multisensory events and are they a good idea for your business?

Have you ever thought about how engaging the senses – for example through a certain scent or tactile experience – might enhance your events?

A multisensory event is an event that actively stimulates multiple senses. The five senses – sight, sound, taste, smell and touch – are each components of the human experience. Our senses stimulate our brain to make us more aware of our surroundings.

By creating stimulation for all five senses at your next event, you can encourage your guests to be more mentally present, alert and engaged. A multisensory experience can also make your event more memorable for attendees.

While sight and sound are common components used at events, taste, smell and touch are largely unexplored by event professionals. According to a study conducted by London & Partners, just 27 per cent of event professionals think that all five sense are used effectively by the industry, while 78 per cent think that multisensory events are more memorable for event attendees.

So how can you make your next event multisensory?

Provide memorable food

Choose your food selection not only according to how it tastes, but also by how it looks and smells, to maximise its impact on your guests. Create a positive sensory experience with your catering by including food that looks impressive and unique, and tastes and smells delicious.

Employ audiovisual creatively

Whether it be the use of a colorful and vibrant light show, the inclusion of a mesmerising sound and light installation or the incorporation of a virtual reality station, AV can help make your event impressive and memorable. As long as it’s executed creatively and professionally, AV can really give your event the wow factor that will leave your guests charmed and entertained.

Use scents strategically

Smells trigger memories. It’s not largely understood why, but there is plenty of evidence to suggest that scents, more so than other senses like sight and sound, activate our brains in a way that help us remember certain memories. In addition to making your event more memorable, scents can also help to make event attendees more alert and aware. Scents like lemon, rosemary, cinnamon and peppermint can help with concentration and focus. Consider using air fresheners or oil diffusers to activate your guests’ smell receptors.

Incorporate life size games

Games like life size chess and jenga can help activate the tactile experience for your guests. Touch is a sense that isn’t widely used by event professionals, but it can help to improve the engagement of your event attendees and make your event more memorable.

Talk to us today to learn how you can activate all five senses at your next event.

Media release: AVPartners appointed as in-house audiovisual provider at The Westin Perth

AVPartners has been awarded the in-house audiovisual contract for The Westin Perth, following a competitive tender process. AVPartners will provide on-site audiovisual support for meetings, incentives, conferences and events at the brand new five-star venue, opening 27 April 2018.

Offering more than 2,300 square metres of versatile event and pre-function space, The Westin Perth has the flexibility to host a range of a events from executive board meetings, product launches and intimate weddings. The sophisticated 800 square metre Grand Ballroom is one of nine function rooms all equipped with cutting-edge audiovisual technology.

Matt Taylor, the AVPartners designated Partner at The Westin Perth, said, “With its enviable Perth CBD location and luxury facilities, the hotel is an exceptional addition to the Perth events scene. We’re thrilled to be partnering with The Westin Perth team to offer our audiovisual expertise on-site and host some truly incredible events.”

The Westin Perth General Manager, Peter Brampton, said, “AVPartners’ innovative and creative approach combined with their state-of-the-art audiovisual technology will be a big asset when it comes to staging world-class events at The Westin Perth.”

The Westin Perth will open on 27 April 2018.

Media release: AVPartners appoints Andrew Hackett as Managing Partner

Leading audiovisual service provider AVPartners has appointed Andrew Hackett as Managing Partner.

The role will see Andrew lead the business (which places Partners and their teams at state-of-the-art venues across the country) building upon the company’s unmatched reputation for service and event delivery.

Andrew previously worked as Business Development Manager and Partner at AVPartners. His promotion to Managing Partner recognises his unique skill set and passion for the company.

Prior to working at AVPartners, Andrew gained seven years experience in the real estate industry. Andrew has extensive experience in business management, business development, marketing, sales, negotiation and client relationship management. This, combined with a fresh perspective and innovative thinking, allows Andrew to bring a dynamic approach to managing a close-knit team, and deliver industry-leading service to clients.

Commenting on his new role, Andrew said, “My vision for AVPartners is to see the business continue to invest in leading audiovisual technology, to remain deeply committed to delivering five-star customer service, and to always strive for a team culture that attracts and retains skilled, motivated and entrepreneurial team members.

“Leading a team is more than just overseeing tasks and direction. Beyond my day-to-day role, I’ve immersed myself in the business which has given me unique insight into AVPartners and the audiovisual industry.

“One of my key priorities is ensuring the wellbeing of my team, and rewarding those who demonstrate outstanding commitment and deliver incredible customer service. Our reward programs, escape weekends and recharge events all work towards this goal.

“I love the fast pace of the industry, the developments in technology and the commitment of the people who work within it.”

New 12m LED screen gives Four Seasons Hotel Sydney a competitive edge, thanks to AVPartners

A new state-of-the-art 12-metre-wide by 3.5-metre-high (40 x 11.5 foot) LED screen now sits proudly in the recently renovated Grand Ballroom at the Four Seasons Hotel Sydney, thanks to AVPartners.

Taking centre stage in the ballroom, the screen is four times larger than a traditional projector screen – and runs impressively sharp 4K video and high resolution imagery with spectacular sound to match. It provides endless, cost effective visual, theming and transformative opportunities for events in the new Grand Ballroom.

The addition demonstrates AVPartners’ commitment to adding value through cutting edge AV technology which enhances events and increases revenue for partner venues.

The screen gives the prestigious events venue a major competitive advantage, with the ability to now offer a ‘window to the world’ to guests, showing them spectacular views from anywhere in the world. The possibilities really are endless, and the feedback has been outstanding!

To complement the technology, the ballroom and pre-function foyer have been transformed with elegant interiors by award-winning Australian architects Bates Smart, featuring Art Deco-inspired chandeliers, fluted glass, polished stone and brass, and cream tones.

A grand and timeless space hosting unforgettable events in Sydney for more than 30 years, the Grand Ballroom at Four Seasons Hotel Sydney is the first choice venue for celebrations, social gatherings, gala dinner, conferences and corporate events. It seats up to 520 guests banquet-style, and may be divided into two smaller ballrooms. The screen can also be divided into different sections and dimensions, perfect for those requiring a smaller venue space.

Want to find out how we can create a competitive edge at your venue? Contact us to set up a meeting.

Media Release: AVPartners wins audiovisual contract at Sofitel Noosa Pacific Resort

Following a competitive tender process, AVPartners has been appointed as the in-house audiovisual provider for the Sofitel Noosa Pacific Resort; providing audiovisual support for meetings, incentives, conferences, and events at the five star venue.

Based in Queensland’s beautiful Noosa, Sofitel Noosa Pacific Resort is a premier 176-suite resort.

A world class MICE destination, the venue boasts over 720 square metres of event space, seven meeting rooms, and the Noosa Ballroom with capacity for 350 delegates theatre style and 180 guests banquet style. The outdoor terrace also provides a perfect setting for exhibitions and launches.

Wireless connectivity and state-of-the-art technology contribute to Sofitel Noosa Pacific Resort’s reputation as a smart meeting venue with a modern luxurious feel.

The AVPartners designated Partner at Sofitel Noosa Pacific Resort, Andrew Delangen said, “Sofitel Noosa Pacific Resort provides an impressive event experience combining a spectacular location, a commitment to luxury and modern event facilities. We’re thrilled by the opportunity to make our mark on events at this great venue.”

Mark Wilkinson, General Manager at Sofitel Noosa Pacific Resort said, “Having worked with AVPartners previously at Novotel Twin Waters Resort and Sofitel Gold Coast, I know first hand how AVPartners consistently adds value through truly creative and smart audiovisual solutions. I look forward to partnering with them once again to deliver unique and successful events.”

Sofitel Noosa Pacific Resort further builds on AVPartners’ AccorHotels presence in Queensland, joining leading venues in the state including Sofitel Gold Coast Broadbeach, Sofitel Brisbane Central and Novotel Twin Waters Resort.

How long does it take to plan an event?

Planning events takes a lot of organisation, effort and time. It’s best to start as early as possible and give yourself a checklist so you don’t miss important elements. Lists and spreadsheets will become your best friends. Always make sure you have contingency plans in place for things like unexpected weather or a speaker not being able to present.

Below is a general timeline of some common event tasks that may help you plan your next event. Remember that every event is different, even those held at the same venue, so it’s important to work out a plan that suits your needs.

6-12 months before the event

  • Establish the event goals and objectives
  • Select a date and choose a venue
  • Get cost estimates and create a budget
  • Identify speakers and/or entertainers
  • Seek out and contact sponsors or partners for the event

3-6 months before the event

  • Promote the event through the appropriate channels; for e.g. social media, radio, TV, newspapers
  • Establish the audiovisual plan and equipment needed with your AV provider
  • Finalise arrangements for speakers and/or entertainers
  • Confirm if the venue requires any permits and confirm access for guests such as parking

2 months before the event

  • Send reminders to the attendee list
  • Follow up with sponsors or event partners
  • Release announcements about VIPs or keynote speakers to the media

1 week before the event

  • Do a final registration check of names
  • Brief your team and volunteers about their event duties
  • Finalise the seating plan
  • Inform the caterer of final numbers
  • Make copies of any speeches, videos or presentations
  • Identify where photo opps and interview opportunities will be

1 day before the event

  • Ensure all signage is in place
  • Do an audiovisual test
  • Ensure registration and guest tables are prepared or decorated
  • Ensure all promotional items or gifts are on site

The day of the event

  • Have copies of all important documents, phone numbers, information and seating charts for the event team
  • Ensure the event is running to plan and manage any issues as they arise
  • Enjoy the event and the work you have put into it!

After the event

  • Send thank you notes or emails to attendees and sponsors
  • Post event photos on social media
  • Conduct a post event evaluation to assess the event’s success against your initial goals and objectives

Your event will be much more complex than this snapshot alone. We recommend creating a project plan to ensure transparency on all tasks and to ensure they are completed on time.

Need advice on the timing of AV or staging tasks for your event? Contact us.

Media release: AVPartners wows at Audi Hamilton Island Race Week

AVPartners was thrilled to be a major sponsor for the iconic Audi Hamilton Island Race Week again this year, helping deliver one of the most successful events yet.

Audi Hamilton Island Race Week is the largest offshore yachting regatta in the southern hemisphere and is well known for its impressive line-up of bands, parties, fashion parades, fine dining options and more.

Providing audiovisual support, styling and technical assistance for over 40 events, AVPartners played an integral role in bringing the events to life. From lighting up Audi cars, through to setting up event stages and building a massive LED wall, AVPartners brought the best in technology and creativity to the world-class event.

AVPartners also provided AV and technical support for the awards presentation and dinner for 660 attendees in the Hamilton Island Convention Centre.

The AVPartners Hamilton Island Partner, Ritchie Harland, said “Audi Hamilton Island Race Week is an incredible event which brings thousands of people to beautiful Hamilton Island every year featuring 202 boats. For over 40 amazing events and performances.”

“The event involves our team of experienced and dedicated AV technicians working 24/7 to create events unlike any experienced before.”

Glenn Bourke, CEO of Hamilton Island said “The world of event based audiovisual provision is not an easy one, so you are always looking for a company and a team that are reliable problem solvers and with a service mentality that can adapt to the changing needs of large corporate clients.”

“In my 20 years or so in events and management, I have experienced none better than AVPartners. They are always professional, energetic and positive solution finders, who are also very nice people to deal with. As partners in all our major events and conferences, they become a fully integrated part of our team, seamlessly providing great service across many locations both indoors and out.”

“My team and I have nothing but the highest praise for AVPartners due to their standards of excellence and our positive experiences spanning nearly a decade.”

AVPartners and Hamilton Island have enjoyed a partnership for eight years. AVPartners provides audiovisual support for conferences and events at the location and professional technical assistance for delegates.

About AVPartners

AVPartners is a leading provider of tailored and integrated event audiovisual services including technical production, audio, visual, lighting, event design and event styling.

AVPartners creates integrated event experiences through combining state-of-the-art audiovisual technology, unrivalled expertise and a highly-tailored approach.

www.avpartners.com

Media release: AVPartners appoints Daniel Naidoo as Operations Manager at Crown Perth

AVPartners has appointed Daniel Naidoo as Operations Manager at Crown Perth.

The role will see Mr Naidoo manage a team of operational staff and crew at the MICE destination to ensure seamless and successful events.

Mr Naidoo will be responsible for driving performance, productivity, efficiency and profitability in the operations department.

Mr Naidoo has nearly ten years’ experience in operations as a supervisor at BHP Billiton and Ecowise Environmental. Prior to this Mr Naidoo was an audiovisual Technical Director at Hyatt and the Burswood Entertainment Complex.

Commenting on the role, Mr Naidoo said, “The AVPartners team at Crown Perth has some of the best and brightest AV talent. I’m thrilled to be working with such a great team at an exceptional venue.”

AVPartners Crown Perth Partner, Matthew Taylor, said, “Daniel brings expert problem-solving and management skills to the AVPartners team at Crown Perth. He is a real asset, helping AVPartners achieve our vision for the venue.”

AVPartners was awarded the Crown Perth contract in 2014.

About AVPartners

AVPartners is a leading provider of tailored and integrated event audiovisual services including technical production, audio, visual, lighting, event design and event styling.

AVPartners creates integrated event experiences by combining state-of-the-art audiovisual technology, unrivalled expertise and a highly-tailored approach.

www.avpartners.com

Media release: AVPartners promotes Ben Davis to Technical Director at Crown Perth

Leading audiovisual service provider AVPartners has promoted Ben Davis to Technical Director at Crown Perth. He joins a highly skilled team, alongside fellow Technical Director Joe Reichle at the premium MICE destination.

The role will see Mr Davis and Mr Reichle jointly provide technical production for conferences and events at Crown Perth.

Mr Davis commenced his career in the audiovisual industry ten years ago. Commencing as an audiovisual technician with AVPartners at Crown Perth, he quickly progressed through the ranks.

The promotion follows Mr Davis being voted AV Technician of the Year in 2014 by his peers.

Commenting on the role, Mr Davis said, “I love having the opportunity to stage some of Australia’s best events at Crown Perth. Each day is challenging and exciting.”

AVPartners Crown Perth Partner, Matthew Taylor said, “Ben is a fantastic addition to our Technical Direction team. His creativity, drive and skill make him a huge asset.”

AVPartners was awarded the Crown Perth contract in 2014.

About AVPartners

AVPartners is a leading provider of tailored and integrated event audiovisual services including technical production, audio, visual, lighting, event design and event styling.

AVPartners creates integrated event experiences through combining state-of-the-art audiovisual technology, unrivalled expertise and a highly-tailored approach.

www.avpartners.com

 

Media release: AVPartners appoints Jarum Rolfe as Partner at RACV Royal Pines Resort

AVPartners has appointed Jarum Rolfe as Managing Partner at RACV Royal Pines Resort. The leading audiovisual services provider was awarded the contract at the luxury Gold Coast venue earlier this year.

Mr Rolfe has worked in the audiovisual industry in Queensland for over a decade. His career has included stints as Managing Partner at Sofitel Gold Coast and Hamilton Island. His passion for audiovisual was sparked back in high school during his time in the school’s band and it remains as strong as ever.

Commenting on the role, Mr Rolfe said, “RACV Royal Pines Resort is the next big thing for events on the coast of Queensland. I’m excited by the opportunity to help deliver some truly extraordinary events and provide a one-of-a-kind service at the resort.”

About AVPartners

AVPartners is a leading provider of tailored and integrated event audiovisual services including technical production, audio, visual, lighting, event design and event styling.

AVPartners creates integrated event experiences through combining state-of-the-art audiovisual technology, unrivalled expertise and a highly-tailored approach

www.avpartners.com